In May 2018, we, Carmelo Russo and Nemo Tronnier, founded Social DNA GmbH in Frankfurt am Main. As a strategy consultancy for social media marketing, we help our clients to unleash their digital potential.

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Why a strategy consultancy for social media and digital advertising?

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"Media use in Germany: digital beats TV" or "Digital transformation: why marketing bosses need to rethink now"... In the year we were founded, the transformation of marketing is reflected in many headlines. The area of social media is growing the fastest. Why? Because of the focus on mobile marketing, the strengths in the area of target group definition, non-promotional content and the efficient use of advertising budgets, combined with detailed measurability.

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Many companies still do not have any digital or "social DNA". We help our clients to use social media sustainably and successfully for marketing, sales and human resources.

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What are we doing differently?

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Social media marketing must be anchored as a discipline within the company in order to function successfully in the long term. We combine the strategic approach of a management consultancy with the operational strengths of an advertising agency. This allows us to make strategic outputs directly measurable, minimize risks and create security when implementing social media in companies.

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Social media marketing is very complex and is changing at a rapid pace. For example, the industry is currently being driven by the problem of the problem of declining organic reach of company pages around. For this reason, we are focusing on the following, among other things strengths of social advertising and employee advocacy. Without taking these technical and social framework conditions into account, it is not possible to take targeted measures.

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The same applies to the organizational level. A strategy is only as good as the employees who execute it. That's why our brand values are: simplicity, empowerment and value creation - our promise is "Unlocking Digital Potentials".

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What makes us special?

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We want to help our customers realize their full potential and generate pioneering success together. In doing so, trusting cooperation on an equal footing, shared goals and the fulfillment of values such as tolerance and sustainability are essential.

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Our promise #UnlockingPotentials applies not only to our customers, but also to our employees. Every colleague receives individual support and, in addition to personal coaching from the founders, also has the opportunity to attend external training courses. In addition to the attractive location and the liberated start-up atmosphere with many development and creative opportunities, we offer a roadmap for professional development with clear opportunities for advancement, including ownership of company shares.

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Last but not least, it is important to us to have a positive impact on the environment and society. We support beramí e.V. through pro bono consulting to help people with migration experience to develop career prospects. In addition, we donate one percent of our total turnover to charity every year. All Social DNA colleagues can decide on this and make a social commitment (Pledge 1%)

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Our network

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We, the Social DNA founders, got to know each other at LINGNER.COMthe leading B2B social media agency in Germany. LINGNER.COM is still a strong partner today. Together we create 360-degree campaigns, emotional moving images and targeted web applications.

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During my time at LINGNER.COM, I developed a special affinity for the healthcare and life science industry. For this reason, Social DNA is also part of the Healthcare Shapers, the largest network of consultants for the healthcare industry in Germany.

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Get to know

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For potential new customers, we first have a detailed telephone conversation to get to know each other and clarify any initial questions. We then create a presentation tailored to the individual requirements, which we present in person at the free initial meeting.

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We look forward to hearing from you at hello@social-dna.de or via one of the many other channels.

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Nemo Tronnier

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• Fascinated by the possibilities of the Internet since using the 56K modem in Dad's study
• Enthusiastic use of the first social media platforms (StudiVZ and Facebook) and consistent focus of studies on digital topics.
• Development of the social media division and gaining experience in online marketing at the digital agency die.interaktiven
• Supporting global market leaders in the B2B sector and gaining management experience at LINGNER.COM
• Founding of Social DNA GmbH as a strategy consultancy for social media marketing and digital advertising

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"During my studies, I was fascinated by the first social media applications. In my first job, I wanted to introduce social media to a very skeptical audience. In my last job, I looked after global market leaders who suddenly urgently needed a social media strategy. I am firmly convinced that we can make an important contribution to achieving the overarching goals in every company with social media. Both sides have to get involved."

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Carmelo Russo

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• Feels at home on the very dynamic social media platforms and enjoys the constantly changing opportunities and requirements for marketing
• Supporting global market leaders in the B2B sector and gaining consulting experience at senior level at LINGNER.COM
• Founder spirit in the blood with a high affinity for entrepreneurship and the realization of big plans
• Founding of Social DNA GmbH as a strategy consultancy for social media marketing and digital advertising

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"The topic of digitalization is still in its infancy. The potential that still lies dormant for all areas of business, but also for our everyday lives as a whole, is enormous. I look forward to using Social DNA and our expertise in social media and digital advertising to contribute to the digitalization of marketing in many companies."