Data protection
1. responsibilities and contact details
This data protection information applies to data processing by:Controller: Nemo Tronnier and Carmelo Russo (Managing Directors)
Social DNA GmbH (hereinafter referred to as Social DNA)
Barckhausstraße 1, 60325 Frankfurt am Main
Phone: +49 69 34873765
Email: hello@social-dna.de
2. collection and storage of personal data and the nature and purpose of their use
a) When you visit the website
When you visit our website www.social-dna.de, the browser used on your device automatically sends information to the server of our website. This information is temporarily stored in a so-called log file.
The following information is collected without any action on your part and stored until it is automatically deleted-
- IP address of the requesting computer,
- Date and time of access,
- Name and URL of the accessed file,
- the website from which access was made (referrer URL)
- browser used and, if applicable, the operating system of your computer and the name of your access provider.
We process the aforementioned data for the following purposes
- Ensuring a smooth connection to the website,
- Ensuring convenient use of our website,
- evaluating system security and stability and
- for other administrative purposes.
The legal basis for data processing is Art. 6 para. 1 sentence 1 lit. f GDPR. Our legitimate interest follows from the data collection purposes listed above. Under no circumstances do we use the data collected for the purpose of drawing conclusions about your person.
We also use cookies and analysis services when you visit our website. You can find more detailed explanations on this in sections 4 and 5 of this privacy policy.
b) When registering for our newsletter
If you have expressly consented in accordance with Art. 6 para. 1 sentence 1 lit. a GDPR, we will use your e-mail address to send you our newsletter on a regular basis. To receive the newsletter, it is sufficient to provide an email address.
You can unsubscribe at any time, for example via a link at the end of each newsletter. Alternatively, you can also send your unsubscribe request at any time to hello@social-dna.de by email.
c) When using our contact form
For questions of any kind, we offer you the opportunity to contact us using a form provided on the website. It is necessary to provide a valid e-mail address and your name so that we know who sent the request and can answer it. Further information can be provided voluntarily.
Data processing for the purpose of contacting us is carried out in accordance with Art. 6 para. 1 sentence 1 lit. a GDPR on the basis of your voluntarily given consent. The personal data collected by us for the use of the contact form will be stored for the purpose of processing the request and in the event that follow-up questions arise.
d) When following / becoming a fan of our Facebook, Instagram and LinkedIn accounts
We maintain online presences within social networks and platforms in order to communicate with the customers, interested parties and users active there and to inform them about our services.
We would like to point out that user data may be processed outside the European Union. This may result in risks for users because, for example, it could make it more difficult to enforce users' rights. With regard to US providers that are certified under the Privacy Shield, we would like to point out that they thereby undertake to comply with the data protection standards of the EU.
Furthermore, user data is generally processed for market research and advertising purposes. For example, usage profiles can be created from the usage behavior and the resulting interests of the users. The user profiles can in turn be used, for example, to place advertisements inside and outside the platforms that presumably correspond to the interests of the users. For these purposes, cookies are generally stored on the user's computer, in which the user's usage behavior and interests are stored. Furthermore, data can also be stored in the user profiles independently of the devices used by the users (especially if the users are members of the respective platforms and are logged in to them).
The processing of users' personal data is based on our legitimate interests in effective user information and communication with users in accordance with Art. 6 para. 1 lit. f. GDPR. GDPR. If users are asked by the respective providers to consent to data processing (i.e. to give their consent, e.g. by ticking a checkbox or confirming a button), the legal basis for processing is Art. 6 para. 1 lit. a., Art. 7 GDPR.
For a detailed description of the respective processing and the opt-out options, we refer to the following linked information from the providers.
In the case of requests for information and the assertion of user rights, we would also like to point out that these can be asserted most effectively with the providers. Only the providers have access to the users' data and can take appropriate measures and provide information directly. If you still need help, you can contact us.
- Facebook (Facebook Ireland Ltd., 4 Grand Canal Square, Grand Canal Harbour, Dublin 2, Ireland) - Privacy Policy: https://www.facebook.com/about/privacy/, Opt-Out: https://www.facebook.com/settings?tab=ads and http://www.youronlinechoices.com, Privacy Shield: https://www.privacyshield.gov/participant?id=a2zt0000000GnywAAC&status=Active.
- Instagram (Instagram Inc., 1601 Willow Road, Menlo Park, CA, 94025, USA) - Privacy Policy/ Opt-Out: http://instagram.com/about/legal/privacy/.
- LinkedIn (LinkedIn Ireland Unlimited Company Wilton Place, Dublin 2, Ireland) - Privacy Policy https://www.linkedin.com/legal/privacy-policy , Opt-Out: https://www.linkedin.com/psettings/guest-controls/retargeting-opt-out, Privacy Shield: https://www.privacyshield.gov/participant?id=a2zt0000000L0UZAA0&status=Active.
3. disclosure of data
Your personal data will not be transferred to third parties for purposes other than those listed below.
We will only transfer your personal data to third parties if:
- you have given your express consent in accordance with Art. 6 para. 1 sentence 1 lit. a GDPR,- the transfer in accordance with Art. 6 para. 1 sentence 1 lit. f GDPR is necessary for the assertion, exercise or defense of legal claims and there is no reason to assume that you have an overriding interest worthy of protection in not disclosing your data,
- in the event that there is a legal obligation for disclosure pursuant to Art. 6 para. 1 sentence 1 lit. c GDPR, and
- this is legally permissible and required pursuant to Art. 6 para. 1 sentence 1 lit. B GDPR for the processing of contractual relationships with you.
4. Cookies
We use cookies on our website. These are small files that your browser automatically creates and that are stored on your end device (laptop, tablet, smartphone, etc.) when you visit our website. Cookies do not cause any damage to your end device and do not contain any viruses, Trojans or other malware. Information is stored in the cookie that results in each case in connection with the specific end device used. However, this does not mean that we obtain direct knowledge of your identity.
The use of cookies serves on the one hand to make the use of our website more pleasant for you. For example, we use so-called session cookies to recognize that you have already visited individual pages of our website. These are automatically deleted after you leave our site. In addition, we also use temporary cookies to optimize user-friendliness, which are stored on your end device for a specified period of time. If you visit our site again to use our services, it is automatically recognized that you have already visited us and which entries and settings you have made so that you do not have to enter them again.
On the other hand, we use tracking cookies - after proactive opt-in - to statistically record the use of our website and to evaluate it for the purpose of optimizing our offer for you (see section 5). These cookies enable us to automatically recognize that you have already visited our website when you visit it again. These cookies are automatically deleted after a defined period of time. The data processed by cookies is required for the purposes mentioned to protect our legitimate interests and those of third parties in accordance with Art. 6 para. 1 sentence 1 lit. f GDPR.
Most browsers accept cookies automatically. However, you can configure your browser so that no cookies are stored on your computer or a message always appears before a new cookie is created. However, completely deactivating cookies may mean that you cannot use all the functions of our website.
5. tracking tools
The tracking measures listed below and used by us are carried out on the basis of Art. 6 para. 1 sentence 1 lit. f GDPR and only after active opt-in. With the tracking measures used, we want to ensure a needs-based design and the continuous optimization of our website. On the other hand, we use the tracking measures to statistically record the use of our website and to evaluate it for the purpose of optimizing our offer for you. These interests are to be regarded as legitimate within the meaning of the aforementioned provision. The respective data processing purposes and data categories can be found in the corresponding tracking tools.
a) Google Analytics
We use Google Analytics, a web analysis service of Google Inc (https://www.google.de/intl/de/about/) (1600 Amphitheatre Parkway, Mountain View, CA 94043, USA; hereinafter referred to as “Google”) for the purpose of designing and continuously optimizing our pages to meet your needs. In this context, pseudonymized user profiles are created and cookies (see section 4) are used. The information generated by the cookie about your use of this website, such as
- Browser type/version,
- operating system used,
- Referrer URL (the previously visited page),
- host name of the accessing computer (IP address),
time of the server request, are transmitted to a Google server in the USA and stored there. The information is used to evaluate the use of the website, to compile reports on website activity and to provide other services relating to website activity and internet usage for the purposes of market research and the needs-based design of this website. This information may also be transferred to third parties if this is required by law or if third parties process this data on our behalf. Under no circumstances will your IP address be merged with other Google data. The IP addresses are anonymized so that they cannot be assigned (IP masking). You may refuse the use of cookies by selecting the appropriate settings on your browser, however please note that if you do this you may not be able to use the full functionality of this website.
You can also prevent the collection of data generated by the cookie and related to your use of the website (including your IP address) and the processing of this data by Google by downloading and installing a browser add-on (https://tools.google.com/dlpage/gaoptout?hl=de)
Further information on data protection in connection with Google Analytics can be found in the Google Analytics Help (https://support.google.com/analytics/answer/6004245?hl=de).
b) Google Adwords Conversion Tracking
We also use Google Conversion Tracking to statistically record the use of our website and to evaluate it for the purpose of optimizing our website for you. Google Adwords places a cookie (see section 4) on your computer if you have reached our website via a Google ad. These cookies lose their validity after 30 days and are not used for personal identification. If the user visits certain pages of the Adwords customer's website and the cookie has not yet expired, Google and the customer can recognize that the user clicked on the ad and was redirected to this page. Each Adwords customer receives a different cookie. Cookies can therefore not be tracked via the websites of Adwords customers. The information collected using the conversion cookie is used to generate conversion statistics for Adwords customers who have opted for conversion tracking. Adwords customers learn the total number of users who clicked on their ad and were redirected to a page with a conversion tracking tag. However, they do not receive any information with which users can be personally identified.
If you do not wish to participate in the tracking process, you can also reject the setting of a cookie required for this - for example, by using a browser setting that generally deactivates the automatic setting of cookies.
You can also deactivate cookies for conversion tracking by setting your browser to block cookies from the domain “www.googleadservices.com”.You can find Google's privacy policy on conversion tracking here (https://services.google.com/sitestats/de.html).
6. social media plug-ins
We use social plug-ins from the online platforms YouTube and Google Maps on our website on the basis of Art. 6 para. 1 sentence 1 lit. f GDPR in order to improve the user experience. The underlying purpose is to be regarded as a legitimate interest within the meaning of the GDPR. Responsibility for data protection-compliant operation must be guaranteed by their respective providers. We integrate these plug-ins using the so-called two-click method to protect visitors to our website in the best possible way.
a) Youtube
Pluginsfrom the video streaming service of YouTube LLC (Youtube) are integratedonour website. You can recognize the YouTube plugins (video embed) by the YouTube logo on our site. When you access a page on our website that contains such a plugin, a direct connection is established between your browser and the YouTube server. YouTube receives the information that you have visited our site with your IP address. If you click on the YouTube "play button" while you are logged into your YouTube account, you can link the content of our pages to your YouTube profile. This allows YouTube to associate your visit to our pages with your user account. We would like to point out that, as the provider of the pages, we have no knowledge of the content of the transmitted data or its use by YouTube. If you do not want YouTube to be able to associate your visit to our pages, please log out of your YouTube user account. Further information on this can be found in YouTube's privacy policy (https://policies.google.com/privacy?hl=en).
b) Google Maps
Maps are integrated on our website as site plans (Google Maps) from the search engine provider Google Inc., 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA (Google). You can recognize Google Maps by the Google logo in the bottom left-hand corner of a map. When you access a page of our website that contains such a map, a direct connection is established between your browser and the Google server. Google thereby receives the information that you have visited our site with your IP address. If you click on "Calculate route" on the map while you are logged into your Google account, Google can assign the visit to our pages to your user account. We would like to point out that, as the provider of the pages, we have no knowledge of the content of the transmitted data or its use by Google. If you do not want Google to be able to associate your visit to our pages, please log out of your Google user account. Further information on this can be found in Google's privacy policy (https://policies.google.com/privacy?hl=en).
7. rights of data subjects
You have the right:
- to request information about your personal data processed by us in accordance with Art. 15 GDPR. In particular, you can request information about the purposes of processing, the category of personal data, the categories of recipients to whom your data has been or will be disclosed, the planned storage period, the existence of a right to rectification, erasure, restriction of processing or objection, the existence of a right of appeal, the origin of your data if it has not been collected by us, as well as the existence of automated decision-making including profiling and, if applicable, meaningful information on its details;
- in accordance with Art. 16 GDPR to obtain without undue delay the rectification of inaccurate personal data concerning you or to have incomplete personal data completed;
- in accordance with Art. 17 GDPR, to obtain the erasure of your personal data stored by us, unless the processing is necessary for exercising the right of freedom of expression and information, for compliance with a legal obligation, for reasons of public interest or for the establishment, exercise or defense of legal claims;
- in accordance with Art. 18 GDPR, to demand the restriction of the processing of your personal data if you contest the accuracy of the data, the processing is unlawful but you oppose the erasure of the data and we no longer need the data, but you require it for the establishment, exercise or defense of legal claims or you have objected to processing pursuant to Art. 21 GDPR to object to the processing;
- in accordance with Art. 20 GDPR, to receive your personal data that you have provided to us in a structured, commonly used and machine-readable format or to request that it be transmitted to another controller;
- in accordance with Art. 7 para. 3 GDPR, to withdraw your consent to us at any time. This means that we may no longer continue the data processing based on this consent in the future and
- to lodge a complaint with a supervisory authority in accordance with Art. 77 GDPR. As a rule, you can contact the supervisory authority at your usual place of residence or workplace or at the registered office of our law firm.
8. right of objection
If your personal data is processed on the basis of legitimate interests in accordance with Art. 6 para. 1 sentence 1 lit. f GDPR, you have the right to object to the processing of your personal data in accordance with Art. 21 GDPR, provided that there are reasons for this arising from your particular situation or the objection is directed against direct advertising. In the latter case, you have a general right to object, which will be implemented by us without specifying a particular situation.
If you wish to exercise your right of revocation or objection, simply send an e-mail to hello@social-dna.de.
9. data security
We use the widespread SSL (Secure Socket Layer) method in conjunction with the highest level of encryption supported by your browser when you visit our website. As a rule, this is 256-bit encryption. If your browser does not support 256-bit encryption, we use 128-bit v3 technology instead. You can tell whether an individual page of our website is transmitted in encrypted form by the closed display of the key or lock symbol in the lower status bar of your browser. We also use suitable technical and organizational security measures to protect your data against accidental or intentional manipulation, partial or complete loss, destruction or unauthorized access by third parties. Our security measures are continuously improved in line with technological developments.
10. topicality and amendment of this privacy policy
This privacy policy is currently valid and was last updated in May 2018. It may become necessary to amend this privacy policy as a result of the further development of our website and services or due to changes in legal or official requirements. You can access and print out the current privacy policy at any time on the website at www.social-dna.de/data-privacy.