Biotech DAX company QIAGEN in social media: From Global Strategy to B2B Best Practice

There are projects that are formative. And there are projects that even inspire some participants to found new companies. Both aspects come together in QIAGEN 's social media project.

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QIAGEN is a publicly traded provider of sample preparation and testing technologies with operations in more than 25 countries. QIAGEN helps more than 500,000 customers worldwide gain valuable molecular insights from biological samples.  

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In 2015, QIAGEN began a comprehensive digital transformation project with the three pillars of eCommerce, Culture and Social Media. In this context, the two founders of Social DNA, then still with our current partner LINGNER.COM, were given the opportunity to support the development of QIAGEN's global social media strategy.

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The special thing about this project was its scale.

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By 2015, QIAGEN already had over 4,500 employees worldwide and over $1.1 billion in annual revenue. And yet social media was not firmly anchored in the organization and its business activities.