Strategic support and development of MANN+HUMMEL's global Facebook and Instagram channels
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Introduction
As a global leader in filtration technology, MANN+HUMMEL develops innovative solutions for people's health and mobility. In 2020, over 21,000 employees at more than 80 locations worldwide generated sales of 3.8 billion euros. Currently, MANN+HUMMEL's innovative indoor air purifiers, which reduce 99.995% of viruses in indoor air and help to return to a new normality in times of corona, are particularly noteworthy. We won the group's social media pitch back in 2020 and were able to create MANN+HUMMEL's global Facebook and Instagram page.
Overview
Customer
MANN+HUMMEL
Industry
Industrial Goods
Zielgruppe
Services
Social Advertising
Social Recruiting
Individual Services
Social Media Strategy
Convinced: It goes on!
Thanks to the successful start, the collaboration has already been expanded further. In addition to ongoing strategic consulting, these other exciting projects have been added:
- Global social advertising guidelines for Facebook/Instagram, LinkedIn and Twitter
- Social media asset requirements for graphics and videos
- Conception and support of corporate influencer projects
- Expansion of the social media strategy across all channels and countries
We are very pleased about the cooperation and would like to establish a best practice for successful B2B social media marketing with MANN+HUMMEL.
If you would like to see MANN+HUMMEL's social media presence for yourself, you can find it on Facebook and Instagram will find what they are looking for.
"The MANN+HUMMEL team and the decision-making level were already 100% convinced by the strategy presentation for the development and management of the global Facebook and Instagram channels. We are very happy to have Social DNA as an experienced partner at our side who understands MANN+HUMMEL and its specific challenges and provides excellent operational and strategic support."
Heike Lisson
Senior Online Marketing & Social Media Manager at MANN+HUMMEL
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