Case study: B2B influencer marketing at Geistlich Pharma - from strategy to measurable success
Introduction
Geistlich Pharma specializes in the regeneration of bone, cartilage and tissue. Geistlich's medical products aim to improve the quality of life of patients. Over 800 Geistlich employees worldwide are dedicated to regenerative medicine. With thirteen subsidiariesand 60 distribution partners, the medical products and pharmaceuticals reach around 90 markets worldwide.
The company has relied on strong collaborations for many years and maintains close and long-standing relationships with opinion leaders in the industry. But how can these be extended into the social media world? And how can the potential of influencer marketing be unleashed?
We were able to develop this together with Geistlich - from the influencer strategy to the pilot project, the international online congress "Geistlich + YOU 3", with measurable results in the form of brand awareness and event registrations.
Overview
Customer
Geistlich Pharma
Industry
Life Sciences & Healthcare
Zielgruppe
Services
Corporate Influencer
Organic Social
This is how it continues
In the coming months and years, the focus will be on using the influencer marketing approach that has been developed and tested for further projects and campaigns and rolling it out to the subsidiaries. At the same time, Geistlich is working with Social DNA to train internal influencers - so-called corporate influencers.
You can find out more about corporate influencers in this blog post to find out more.
"Together with the experts from Social DNA, we were able to unleash the potential of influencer marketing with a concept and process tailored to Geistlich and the industry. Social DNA's strategic approach and their in-depth social media knowledge, rounded off by their inspiring manner, made the campaign a success."
Katja Derungs
Senior Manager Social Media & Online Communications, Geistlich
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