LinkedIn Advertising at the international consulting firm CAMELOT - from proof of concept to go-to tactics
Introduction
The CAMELOT Consulting Group is a leading global consulting specialist for integrated value chain management. Social media marketing has long been an integral part of the CAMELOT Group's digital marketing strategy. The aim of a proof-of-concept project was to test whether the company's visibility in the relevant target groups could be further increased through LinkedIn advertising. The project was accompanied by the experts from Social DNA. Here we provide a brief insight into this exciting project.
Overview
Customer
CAMELOT Management Consultants
Industry
IT/ SaaS
Zielgruppe
Services
Content Creation
Influencer Marketing
Social Advertising
Social Recruiting
Individual Services
Impact of the LinkedIn Advertising project and outlook
Visibility within the target groups was increased significantly. The follower base increased significantly and, in the case of Camelot ITLab, even grew by a third of its original size. With these results, CAMELOT was able to successfully complete a professionally supported LinkedIn advertising proof of concept.
The proof of concept enabled CAMELOT to learn important lessons for future LinkedIn advertising measures.
Key takeaways for CAMELOT
- LinkedIn Advertising: what works for CAMELOT, what doesn't work
- Best practices for future successful campaigns were identified
- Experience with different target groups and advertising formats can be used as internal benchmark values for future target definition and target achievement.
We are delighted to have supported CAMELOT with this proof of concept for LinkedIn Advertising and to have paved the way for an expansion of activities.
"Our proof of concept for LinkedIn advertising was characterized by many important insights and promising results. Thanks to the knowledge transfer with Social DNA, we were able to set a strategically important course for future CAMELOT Group campaigns on the business network with this project. "
Tobias Laier
Online Marketing Manager at CAMELOT Management Consultants
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