In 2024, we once again successfully unlocked numerous potentials, both within our agency and with our clients and partners!

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Our team now consists of 16 consulting and creative minds – this year, we welcomed five wonderful new colleagues. These five individuals not only enrich our team but also bring valuable new skills in the areas of creation, consulting, marketing, and sales.

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A significant milestone this year was refining our positioning as an agency. We are now clearly positioned as a full-service B2B social media agency in the IT/SaaS, Life Sciences & Healthcare, Finance, Industry, and Public Sector industries. In line with this, we have implemented a comprehensive and modern website that reflects this positioning.

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Our latest references, such as the DAX corporation case QIAGEN or the REHAU Automotive Recruiting case, underscore our expertise and strengthen our profile as an innovative agency. The new strong partnerships with t3n Magazine and the Bundesverband für Industriekommunikation (bvik) are also an important step towards visibility and building trust in the B2B marketing environment. Together with t3n Magazine, we created an initial course offering on the topic of Social Media & AI, which we plan to further develop in 2025. And with bvik, we have been one of the newest agency members since mid-2024 and are very much looking forward to intensifying this partnership in 2025.

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Furthermore, especially considering the difficult overall economic conditions in 2024, we are very happy and grateful that we were able to achieve growth again this year at Social DNA – both in terms of staff and revenue. Both enable us to stay true to our 1% Pledge. And so, this year again, a total of €12,500 will be donated to charitable organizations to support their valuable work for our society.

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Our contribution this year goes in equal parts to:

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Aktion Friedensdorf: Since 1967, Aktion Friedensdorf has been helping injured and sick children from war and crisis areas in various countries worldwide.

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CSD Frankfurt: CSD Frankfurt organizes a unique festival of diversity, making a strong statement for an open and colorful society.

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UNICEF Deutschland Nothilfe Gaza: The United Nations Children's Fund provides important aid for children in need in Gaza.

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Kein Bock auf Nazis: Kein Bock auf Nazis (KBAN) is a colorful and undogmatic initiative with a clear mission: to encourage resistance against the far-right!

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Deutscher Tierschutzbund: The German Animal Welfare Federation is the umbrella organization for animal welfare associations and animal shelters in Germany. It is the largest animal welfare umbrella organization in Germany and Europe.

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Kinderverein Kalbach: Founded in 1983 from a parents' initiative, the Kinderverein has contributed with commitment and perseverance to making Kalbach a child-friendly district in many respects today.

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We would like to take this opportunity to express our heartfelt thanks to all our clients, partners, and especially our entire team at Social DNA, without whom this would not be possible! We are very grateful for everything we have been able to experience and learn together this year. We are already looking forward to 2025 with great anticipation!

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