Social selling on LinkedIn for the sales staff of the international mechanical engineering company WITTENSTEIN

We have been working with the central marketing team at WITTENSTEIN SE and provide support primarily in the areas of social media strategy and personal branding / social selling. WITTENSTEIN develops, produces and sells high-precision planetary gearheads, electromechanical drive systems and AC servo systems and motors, among other things, and is represented in over 40 countries with around 2,900 employees (as of March 31, 2020).‍

In the area of social media, WITTENSTEIN has been successfully active on Facebook, LinkedIn, YouTube, Twitter and Xing for several years and operates central channels from its headquarters. Social selling in particular is becoming increasingly important, especially in times of coronavirus. In order to strengthen the area of social media in the company and, in particular, to support employees in sales and field service in their activities in social networks, we initially carried out a social selling training course for German sales employees in cooperation with the central marketing department.