Unleashing social media potential: The Tupperware Social DNA
How it all began
In 1946, Earl Tupper launched the first product on the market, laying the foundation for today's colorful kitchen gadgets and containers. The "wonder bowl" was a watertight storage container with a safety seal that kept food fresh for longer. A revolutionary product at a time when refrigerators were not part of regular household equipment (source).
However, the worldwide success of Tupperware products is not only due to the product, but above all to the marketing and distribution system invented by Brownie Wise. In the early 1950s, she developed the first form of direct sales to sell the products in the context of private house parties (source).
Overview
Customer
Tupperware
Industry
Consumer
Zielgruppe
Services
Content Creation
Influencer Marketing
Results
However, according to the transformative wisdom of Curt Coffman "Culture eats Strategy for Lunch", there is something even more important to note: A real cultural shift has begun at Tupperware Germany. District retailers, head office staff and party managers have discovered their enthusiasm for social media marketing and have significantly intensified their activities.
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