Social advertising as easy as pie: how the development of a children's book served optiMEAS as a springboard for a successful lead generation campaign

With more than one million impressions in the relevant target group, the social advertising campaigns helped optiMEAS gain more visibility in social media and generated several hundred leads for a mid-double-digit amount per lead. The advertising campaigns increased traffic to the optiMEAS website many times over. The lead ad campaign for the children's book in particular can be considered a success; not only because of the impressively low cost per lead figures, which were well below the industry benchmarks for both Facebook and LinkedIn, but also because of the high number of positive interactions in the form of likes and comments. Addressing the topic of digitalization and making it explainable for children thanks to a small book was very well received across all target groups. It also provided food for thought for some adults, who discussed both the good and the bad sides of digitalization.

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In terms of quantity, Facebook outperformed LinkedIn, but LinkedIn impressed with the significantly higher quality of the leads generated. Following the success of the children's book campaign and in order to reach international customers, optiMEAS has already developed an English version of the children's book, which will be published soon. We are excited and look forward to further joint projects 😊.

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P.S.: The children's book "Digi...who, what?" is now available free of charge as an eBook on the optiMEAS homepage. Simply click here and get your free copy 😉