With a passion for B2B marketing: Our membership with bvik

We are thrilled to announce that we are now a member of the Bundesverband Industrie Kommunikation e.V. (bvik)! The bvik is the ultimate platform for exchanging ideas between the industrial and creative industries – and operates under the motto: "Learning from the best in B2B."

Our years of experience in B2B marketing, combined with our membership, enable us to not only stay up to date with the latest trends and developments in B2B marketing but also benefit from valuable insights, practical workshops, and studies that provide guidance and benchmarks for successful communication.

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Insights into the future of B2B marketing: The bvik Trend-Talk 5.0

A special highlight of our membership is the bvik Trend-Talk 5.0, where we will not only participate but also act as speakers. On January 21st, the focus will be on trends and challenges in B2B marketing for 2025 – based on the annual Trendbarometer Industry Communication 2025.

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Our presentation: B2B Social Media Trend Report 2025 – Analysis, Strategies, and Recommendations

Social media remains a central communication tool in the B2B sector. But how is its usage changing due to the increasing flood of AI-generated content? And what does this mean for the relevance and success of B2B communication?

Our social media expert, Nemo Tronnier, makes it clear: the importance remains, but the challenges are growing. In his presentation, he will highlight the key developments – based on his current "B2B Social Media Trend Report 2025."

Here’s what you can look forward to:

• Content formats of the future: What works and why?
• Social advertising: How to succeed in 2025.
• Corporate brand ambassadors & B2B influencer marketing: People who strengthen your brand.
• AI & Social Media: How to leverage the potential and avoid pitfalls.
• Success tactics and best practices: Practical tips and recommendations.

By the way, as a participant in the Trend-Talk, you’ll receive the full report afterward – a must-have for your future social media strategy.

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Why bvik is also exciting for you

The bvik brings together over 300 companies and 2,000 marketing professionals from the industry and creative sectors. Whether it's practical workshops, exciting studies, or inspiring events – you’ll find everything you need to be optimally present in the relevant channels.

We’re confident that our membership with bvik will help us become even better. And we look forward to shaping the future of B2B marketing together with the bvik community.

Want to be a part of it? Then register for the bvik Trend-Talk 5.0 on January 21, 2025.

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