‍Jointlywith QIAGEN and our partner LINGNER.COM we talked at the AllFacebook Marketing Conference 2020 about how together we managed to guide our client QIAGEN through the turbulent Corona time on social media.

‍

About the lecture

‍

QIAGEN is a biotechnology company that produces coronavirus test kits, among other things. During the crisis, global demand far exceeds supply and QIAGEN increases production fiftyfold.

‍

When it comes to social media marketing, QIAGEN has several challenges to overcome during the pandemic:

‍

• How does social media work as an early warning system?
• How do we communicate in line with the brand and strike the right note in times of coronavirus?
• How do we prepare our customers and partners for potential delivery bottlenecks?
• Which content do we prepare for which interest group and how?
• How do we use which channel?

‍

We take a look at QIAGEN's strategic social media framework, delve into the operational processes and also shed light on collaboration with partners:

‍

Presentation AllFacebook Lecture: "Biotech company QIAGEN: Mastering the corona crisis in social media" from Social DNA

‍

About the conference

‍

• The largest social media marketing conference in Germany: 1 day, 2 stages, 40 speakers, 1000+ participants and 100% social media marketing for companies
• The #AFBMC takes place as a hybrid event. With a security concept and good content. You decide whether you want to take part on site or prefer to watch the livestream.
• If you don't want to miss out on this, you should still get your ticket for the #AFBMC in Munich now. With the code "HEARMESPEAK" you get a 15% discount.

‍

Time and location

‍

• September 01, 2020, 14:40 - 15:10
• ICM Munich Trade Fair Center, Track 1, SAAL 14B