Our DNA: Sofia Schroers - Content Crafter

Sofia has been part of our Social DNA team since October 2023. After learning her digital craft through her Social Media Systems degree and deepening her knowledge in her Master's degree in Media and Cultural Practice, she is now fully committed to unlocking the potential of our customers.

How did you come to Social DNA?

After completing my degree in media studies, I looked around for my first 'real' jobs. As I had always been interested in technology and media, especially computers and the internet, it was obvious that I would do “something with media” later on. From Schüler VZ to YouTube and TikTok, no social media has passed me by. But through my Master's degree, I learned to question them critically. That's why it was important for me to find a company that shares my values. Social DNA convinced me of their corporate culture - and now I get to play a part myself 🙂

What fascinates you about social media marketing?

Especially that it doesn't get boring. There are so many different areas of work to learn in the social media sector. The industry doesn't stand still and there is always something exciting to do.

Why did you choose Social DNA?

As mentioned above, it was the values of Social DNA that played an important role in my decision. When I got to know the working methods on site, I was impressed by the team and the open communication culture. I think it's great to work in such a young and motivated team.

What is your strength and how do you bring it to projects and partners?

My strength lies in the fact that I have been able to observe the development of social media from hour 0 and use the platforms myself. I have been able to observe the potential that the various networks have developed. Thanks to my two degree courses, which combined social media with cultural practice, I am able to put myself in different positions (be it from the perspective of a customer or a user).

What dreams and goals are you pursuing?

Generally speaking, I am not pursuing any specific goals. It is important to me to stand by myself and my values and to lead an authentic life. Both privately and professionally. I think that if I put this into practice, I will achieve more 'goals' than I can set myself.

What do you particularly like about Social DNA?

That value is placed on EVERYONE. No one should miss out and can turn to the team at any time. You also have the chance to find out where your personal strengths and weaknesses lie and thus incorporate your own 'social DNA' into the company.

Which drink should not be missed when toasting?

It all depends on the setting...
I'll definitely be there for beer and cider 🙂