Our DNA: Sara Steinborn - Social Media Allrounder & Influencer Specialist

Never Stop Growing: Our team has grown again this year. Sara has been part of Social DNA since mid-March 2022. With her professional experience in influencer marketing, she brings in-depth knowledge that is put to use for our clients.

How did you come to Social DNA?

While looking for a new challenge, I came across Social DNA quite unspectacularly when Googling the keyword "Social Media Consultant". After briefly researching the company and my colleagues, it was clear: this is where I want to work!

What fascinates you about social media marketing?

Social media connects many people and gives everyone the chance to be heard, regardless of whether you want to present yourself as a private individual or a company. The variety of possible uses is just as great as the users themselves. What particularly fascinates me and has influenced my career choice in online marketing is the continuous development and the new tasks that constantly arise. You never stop learning and can always be creative in new ways.

Why did you choose Social DNA?

For me, progress, growth and cohesion are three important components that I find at Social DNA. I am convinced that I can not only realize myself here, but also revolutionize the social media universe together with a fantastic team!

What is your strength and how do you bring it to projects and partners?

My strength lies in always recognizing the potential in projects and immediately having an idea in my head of how to implement them on social media. My open manner helps me to vividly share this initial idea with customers and infect them with my enthusiasm.

What dreams and goals are you pursuing?

My goal is to use my passion for social media to create relevant added value that encourages me in my ongoing development and makes my customers happy.

What do you particularly like about Social DNA?

What I really appreciate about Social DNA is the open and friendly team, which contributes significantly to a positive corporate culture. At Social DNA, I have found a place where I can be who I am, where I don't have to pretend and where I can realize shared visions with great colleagues.

Which drink should not be missed when toasting?

A dry, fruity white wine in spring.

A refreshing Aperol in summer.

A cold beer in the fall.

A mulled wine with a shot in winter.