Our DNA: Michelle Zender - social media native with globetrotter gene

After completing my semester abroad in South Africa this year, it was clear to me that I was ready to start my career back in Germany. As part of my studies and several internships, I had already gained a lot of insight into PR and public relations. For my career entry, however, I definitely wanted to focus on social media, as I am a digital native and enjoy being active in this area myself and see the greatest potential for companies in the future. In my search for such a position, I quickly came across Social DNA - and I feel I'm in perfect hands here!

I am particularly fascinated by the variety of topics and opportunities that social media marketing offers people and companies. This diversity should be much better understood and utilized. This is precisely why I want to work in this area. To better understand and apply social media myself and to help others to fully exploit their potential in social media marketing. The constant change in platforms, tools and trends makes the work incredibly multifaceted and you never stop learning.

Just ten minutes after the end of the introductory day, it was clear to me that I wanted to work at Social DNA. The trial tasks were a lot of fun and, above all, showed me that I could spend the whole day working with social media. The friendly nature of the team was the icing on the cake!

In short - I love communicating with others. Be it in person, via social media or in other languages. Combined with my empathetic nature and my almost inexhaustible curiosity, this really helps me to understand the goals and wishes of a wide range of clients and to work with them to find the best ways and solutions for their social media presence. Thanks to my determination, I never lose the desire to work my way through difficult topics and tasks and deliver the best possible result.

My professional goal is to learn everything I can. I want to immerse myself in every facet of social media marketing and never stop learning.

In my private life, I'm sure that my passion for travel will take me to many far-flung places - preferably around the world, of course. To ensure that I can communicate as well as possible when I'm on the road, I also aim to learn the basics of as many languages as possible.

Clearly, the team! Nobody is afraid to ask questions or offer constructive criticism - for me, that's the best basis for positive collaboration. The dynamic is also great, because you are not only appreciated for your work, but can also actively help shape all processes within the agency. And everyone is always up for a bit of fun. 😊

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My time studying in South Africa's largest wine region has made me a passionate wine drinker, but in my heart I will always be a sparkling wine girl.

Because there's always a reason to drink champagne! 😊