OUR DNA: CARMELO RUSSO - CO-FOUNDER AND MANAGING DIRECTOR

#UnlockingPotentials is not just a hashtag - for me, it's about an approach that we try to live by in all areas of our work and cooperation. For our partners and for ourselves.

How did you come to Social DNA?

Becoming an entrepreneur was my goal quite early on in life. While studying business administration and economics, I discovered marketing for myself. When it came to social media, I was enthusiastic right from the start and began my professional career in this discipline. After various positions, this led to B2B social media consulting. In 2018, I decided to set up my own agency with Social DNA.

What fascinates you about social media marketing?

I am fascinated by the rapid development and the extent of the impact that social media marketing has had on countless areas of our lives in a very short space of time. Even after many years in this industry, I am still impressed by the innovative power of the networks and the constant dynamism of the offers for companies to reach their target groups.

Why did you choose Social DNA?

With Social DNA, we have been committed from the outset to thinking strategically about social media marketing in B2B companies and implementing it with operational excellence. We are at home in the B2B environment. This is where we feel comfortable and have established ourselves. The potential for social media marketing in B2B companies is huge and we really enjoy developing it together with our partners. I am convinced that a great deal can be achieved in this context.

What is your strength and how do you bring it to projects and partners?

There is strength in tranquillity 😊 I think I can score points with composure and resilience in the sometimes hectic everyday life of an agency. Both in the project business with our partners and with the management with all the points of contact that this entails for Social DNA.

What dreams and goals are you pursuing?

Steady and healthy growth for and with Social DNA. Getting a little closer to our vision and mission every day.

What do you particularly like about Social DNA?

The team spirit is simply great. The way we face and overcome challenges as a group is unique. I really appreciate this, not only in my role as Managing Director but also as a colleague. I also think it's special that we know that a good team spirit doesn't just happen on its own, but has to be nurtured, which we are very happy to do.

Which drink should not be missed when toasting?

My family roots are in southern Italy and I grew up in the Vorderpfalz region - so good wine is a must 🍷🍇