"We are trainees at REHAU Automotive - of course you should apply to us too!"
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Social recruiting TikTok and Instagram advertising campaign for filling trade and commercial apprenticeships in the industry
The search for trainees in the industry is becoming increasingly difficult. With the shortage of skilled workers breathing down their necks, companies have to find new ways to attract young talent. This was particularly challenging for REHAU Automotive, as the company was separated from REHAU Industries and first had to establish itself as an independent employer brand. In January, the process of filling apprenticeship positions at the five plants (Viechtach, Schwarzenbach am Wald, Feuchtwangen, Brake and Rehau) was slow. REHAU Automotive therefore decided to work with us on a social recruiting advertising campaign via Instagram and TikTok to reach potential trainees.
Overview
Customer
REHAU Automotive
Industry
Industrial Goods
Zielgruppe
Services
Social Advertising
Social Recruiting
Conclusion
This campaign shows how important it is to address the right target group on the right platforms. The native integration of trends and the adaptation to the platform conditions were decisive for success. Despite not having its own social media channels, REHAU Automotive was able to generate significant applications via the landing pages and raise its profile as an employer brand.
4 Millionen
Impressions
21.000
Link-Clicks
1.700
Interactions
0,45€
Cost-per-Click
"The collaboration with Social DNA has taken our recruiting to a new level and enabled us to address our target group directly and authentically. The strategic use of trends in the social advertising campaign has not only generated numerous applications in the short term, but also strengthens our position as an attractive employer in the long term."
Katharina Franz
Senior Specialist Communication REHAU Automotive
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