International social media strategy for Bertrandt AG: With empowerment to the social media playbook (in times of Corona)
Introduction
How do you create a company-wide accepted social media strategy for an international group with the least possible external resources? By empowering the employees. We worked closely with Bertrandt AG to develop a social media playbook to meet this challenge.
Overview
Customer
Bertrandt AG
Industry
Industrial Goods
Zielgruppe
Services
Organic Social
Social Media Strategy
Influencer Marketing
A look into the social media future of Bertrandt AG
Bertrandt AG is now starting to roll out its social media strategy and onboard its colleagues. Initial pilot campaigns are planned and will ultimately provide internal benchmarks on which Bertrandt's social DNA can be further developed.
The approach of the social media strategy project was to involve the internal Bertrandt marketing team intensively in the development of the strategy. Internal workshops were also held and a great deal of knowledge was imparted. With this knowledge, the social media team at Bertrandt AG is now able to firmly anchor social media marketing in the company in order to contribute to the company's long-term goals.
"Thanks to the close cooperation with Social DNA, we at Bertrandt were able to develop an international social media strategy - even in times of Corona - that is precisely tailored to the company's needs and goals and thus introduce social media as an important part of our corporate structure."
Sandra Hoffmann
Head of Personnel Marketing & Recruiting- Bertrandt AG
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