The AllFacebook Marketing Conference took place on October 4, 2021 in Berlin and we were right in the middle of it! Not only did we have to say goodbye to the AllFacebook initiators Jens Wiese and Philip Roth - after 22 conferences. Together with MANN+HUMMEL, we also talked about the challenges the global market leader had to overcome to establish a global presence on Facebook and Instagram and how the first major social advertising campaign for a key product went.

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About the lecture

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"We are convinced: Filtration makes the difference!" With this vision and over eight decades of experience, MANN+HUMMEL is one of the world's leading companies in the field of filtration. As an innovative and global B2B company, MANN+HUMMEL wants to set up its social media presence on Facebook and Instagram internationally. In order to do justice to this claim, the different interests of business units, service areas, subsidiaries and countries must be brought together in one presence so that a global presence can be created at all. In our presentation at the AllFacebook Conference 2021 in Berlin, we talked to Heike Lisson, Senior Corporate Online Marketing & Social Media Manager at MANN+HUMMEL, about how we tackled this challenge.

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Click here for the slides from our presentation at the AllFacebook Conference in Berlin 2021:

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Thank you, Jens and Philipp

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All goodbyes are hard! Despite the joy of the joint presentation, we were able to celebrate this #AFBMC even more. The reason for this is the departure of Jens Wiese and Philipp Roth. On August 1, the two initiators of Allfacebook.de and the now 22 conferences moved on.

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Like probably many in the industry, AllFacebook.de has accompanied us from day 1 in our professional lives with its blog and influenced us with the conference. We have always received a great deal of helpful input for our social media work. The first time we were allowed to be part of the conference with a presentation, it was an honor and a good support for our then newly founded agency. Thank you for your great work over the years! An era is coming to an end. A thousand thanks and farewell Jens and Philipp!